Signature Creative Work

Each project below reflects my ability to bring bold vision and refined execution into harmony — whether I'm creating for luxury retail, editorial media, financial education, or artistic empowerment.

Michael Barin Jewelry Campaigns

Creative Director, Stylist, Copywriter

I led the full creative and operational execution of Michael Barin’s high-jewelry campaigns — from gemstone storytelling and model styling to copywriting, production logistics, and account management. As the lead sales strategist, I personally closed every collector-level sale remotely — often without the client ever seeing the design in person. Through intuition, detailed photos, and one-on-one phone consultations, I built lasting trust with discerning collectors by selecting designs that reflected their personal taste and lifestyle. These campaigns weren’t just about aesthetics — they were about precision, instinct, and connection.

Custom Morganite Brooch A Vision in Bloom

This bespoke brooch was commissioned by a private collector who requested a one-of-a-kind statement piece. I curated a selection of award-winning gemstones, ultimately selecting an extraordinary 40+ carat custom-cut Fireburst Morganite as the centerpiece.

The moment I saw the stone, I envisioned the elegant curve of a Calla Lily—its graceful form echoing the gemstone's brilliance. I shared this vision with master jeweler Michael Barin, who brought it to life through a fully hand-fabricated, sculptural design.

The final piece was a celebration of collaborative artistry, imagination, and craftsmanship. Our client was over the moon with both the concept and the execution—a true heirloom born from shared vision and design intuition.

William Noble Rare Jewels

Creative Director, Visual Stylist, Copywriter

This print campaign, created in collaboration with master jeweler Michael Barin, was designed to showcase the radiant rarity of William Noble’s yellow diamonds. The concept merges high-impact luxury with visual serenity — a single diamond drop over water, echoing the stone’s brilliance and ripple effect in the world of rare gems.

Visual Concept: “A Drop of Light. A Crown of Fire.”

Styling Note: Precision-set double-halo yellow radiant diamond ring framed in platinum and pavé diamonds

Creative Elements: Symbolism of liquidity, purity, and high vibrational opulence

This image was used in marketing campaigns for high-jewelry clientele, evoking a sense of graceful power and exclusivity.

KISMET Magazine

KISMET is owned and creatively led by my daughter, Reanna Barin. As sole proprietor, she has grown it into a stunning editorial platform blending fashion, equestrian storytelling, and sustainable design. I’ve proudly mentored her throughout the journey, offering guidance on editorial writing, creative direction, styling, production, and brand development. From building the e-commerce store to designing luxury merchandise using repurposed materials, this mother-daughter project reflects our shared vision for meaningful, art-driven storytelling.

KISMET was also a digital pioneer — the first digital magazine to integrate direct links on every page, connecting readers in real time to advertisers’ websites, featured articles, artist Instagrams, and product showcases. Every edition became a fully interactive journey. Even more groundbreaking, KISMET provided artists and collaborators a built-in e-commerce platform, allowing them to sell their work and creations directly from the issue itself. Visit www.kismetmasters.com

Bridging Creativity and Cash Flow

Invoice factoring is a far cry from the creative industries where I’ve spent much of my career—storytelling, branding, and designing experiences that resonate. At first glance, it felt like a stark contrast. But the deeper I looked, the more I realized: creativity isn’t limited to art. Creativity is the ability to give shape to ideas, to give voice to a business, and to create clarity where there is confusion.

In the world of invoice factoring, I found a new kind of creativity—one rooted in intention, integrity, and transformation. I helped businesses, especially in service industries like trucking and staffing, find their voice. I created narratives that expressed their value, built trust, and helped them grow.

Whether through brand messaging or financial strategy, my commitment is the same: to help clients, their customers, and their communities thrive—with clarity, connection, and purpose.

The Origin of Hoofbeats Are My Melody

Hoofbeats Are My Melody was born from a promise—a promise made by my daughter at the age of 17, when she began her creative journey and encountered obstacle after obstacle. She had a deep love for horses, fashion, art, and supporting small businesses, but quickly learned how challenging it can be to merge these worlds. From securing property permissions to managing the high costs of horses, photography, and production—every step required grit and heart.

After completing her first self-funded project, she made a vow: to create a space where other creatives wouldn’t have to face the same barriers alone.

With the venue support of Romo Performance Horses, she was able to provide her own four horses, a vision, and an open heart to establish a sanctuary where creativity, self-expression, and community thrive.

Today, Hoofbeats Are My Melody is more than a project—it’s a safe haven for artists, storytellers, photographers, designers, and dreamers. One horse at a time, one story at a time, we provide a place where creativity runs free.

Outsource Financial Services

Sales and Marketing Director, Brand Strategist, Visual Director, Copywriter + User Experience Advisor (UX):

This digital brochure project for Outsource Financial Services showcases my strength in merging form and function. As UX Advisor, I ensured the brochure was designed for intuitive navigation and user clarity — making the financial concepts digestible while building trust with prospective clients. Highlights include:

Interactive hyperlink navigation and section anchoring

Client-friendly layout and visual structure

Tone and voice designed to elevate trust in a B2B finance space

This portfolio piece demonstrates how I translate technical messaging into accessible, high-converting brand assets.

Website and Design Strategy

Website Design & Strategy I was the sole creative and technical architect for all three websites listed . Every layout, headline, call-to-action, product placement, and design element was built and written by me — with a clear emphasis on UX, conversion, and brand voice. From copywriting and visual styling to backend structure and interactive flow, I designed the entire digital experience from the ground up.

Kismetmasters.com – Editorial brand site: creative storytelling, artist features, integrated shop, and visual gallery

Outsourcefinancialservices.com – Client-focused UX + brand trust tools: financial education, client portal language, and intuitive digital navigation

Hoofbeats Are My Melody 501(c)(3)

Drone Videography: Anthony Minassian

Treasurer, Co-Founder

In 2023, my daughter Reanna Barin and I launched Hoofbeats Are My Melody, a 501(c)(3) nonprofit dedicated to fusing equine connection and creative healing. Based at Romo Training Stables in Moorpark, California, our Art Center is a sanctuary for expression — where horses inspire and support every brushstroke, story, and design.

We’ve raised over $40,000 in charitable gifts toward our mission:

To cultivate a nurturing environment where individuals of all backgrounds can access mental wellness, creative freedom, and the transformative power of the horse-human bond.

We offer therapeutic experiences in:

Jewelry making

Leatherwork and tooling

Photography/Videography/Drone

Painting

Music Events

“Behind the Design, Client Commissions”

Whimsical Luxury: The Frog Ring Commission

Client: Private Collector

Medium: Precious Gemstones, Hand-Fabrication

Collaborators: Sonjia Romero (Creative Direction/Ad Content), Master Jeweler Michael Barin

The Challenge

A private collector reached out with a heartfelt birthday request: to surprise his wife, an avid art and jewelry collector, with a whimsical frog ring. He provided a reference image—but I instantly knew it didn’t align with her refined, playful taste or the bold aesthetic of her existing collection.

The Vision

I envisioned something more aligned with her spirit—vivid, artistic, and heirloom-worthy. Drawing inspiration from her love of color, fantasy, and sculpture, I selected rich, ethically sourced gemstones that would feel both luxurious and imaginative.

The Execution

The first piece featured a vibrant custom-cut Peridot, set atop a sculptural lily pad adorned with metal and pavé gemstones. Its personality and charm captivated her.

So much so, she commissioned a second piece: a dramatic Garnet frog ring, with moody, fiery tones and a bolder silhouette—both pieces hand-fabricated with exquisite detail and engineering by master jeweler Michael Barin.

The Result

The client was moved. His wife was elated. And both designs were submitted for a prestigious jewelry design award. More than wearable art, the rings became part of her legacy—a personal, joyful expression of style and love.

“These rings weren’t just gifts—they were stories cast in gold, made to last forever.”

Whether you're starting with a spark of inspiration, a precious stone, or a legacy you'd like to tell—I'm here to help you shape it all. From vision and visual storytelling to design, fabrication, and advertising, I guide you through every step of the journey.

Let’s bring your story to life—boldly, beautifully, and built to last for generations.

Contact Sonjia Romero

sonjiar@gmail.com
831-625-0925

Simi Valley, CA 93065